Prepping for Success

While Kaulig Racing is in the business to win championships, there's a strong culture around opportunities to give back. In the fifth and final episode of the series, we discuss the charity arm of Kaulig (Kaulig Giving) and the importance to Matt of giving back to the community.

Starting as a NASCAR car sponsor with LeafFilter provided Matt with a deep understanding of how much that can do for a business. In the fourth episode of the five-episode series, we discuss Kaulig’s strategies, including how they build successful partnerships, and explore the gear garage as a revenue opportunity beyond the track.

Building a strong team starts with Kaulig's core values: having fun and being competitive. In the second episode of the five-episode series, we discuss going from a one-car team to a three-car team, acquiring two charters, and partnering with Chris Rice.