Matt Kaulig’s story is unique as he doesn't fit the mold of a typical NASCAR team owner. In the first episode of the five-episode series, we explore Matt’s unconventional path to success and what he’s learned along the way.
While Kaulig Racing is in the business to win championships, there's a strong culture around opportunities to give back. In the fifth and final episode of the series, we discuss the charity arm of Kaulig (Kaulig Giving) and the importance to Matt of giving back to the community.
Starting as a NASCAR car sponsor with LeafFilter provided Matt with a deep understanding of how much that can do for a business. In the fourth episode of the five-episode series, we discuss Kaulig’s strategies, including how they build successful partnerships, and explore the gear garage as a revenue opportunity beyond the track.
Leadership motivation is key to being successful in racing and competing at the highest level. In the third episode of the five-episode series, we discuss how Matt Kaulig has motivated the team, established a mentality, and prepared them to enter their first full-time season in the NASCAR Cup Series.